“people actively living double
lives”, said Victor Luckerson
on Time.com. The photosharing
platform announced last week
that users will now be able to easily switch
between multiple accounts without having
to log out. The new functionality will be
especially welcome to Instagram’s youngest
users. Teens are increasingly tiring of
“maintaining the carefully edited, jealousyinducing
persona that a successful Instagram
account requires”. Many have created
second, fake accounts – “finstagrams” –
where they can post pictures from parties
or embarrassing selfies they share only with
their closest friends. Instagram’s move may
not radically increase its user base, but it
could stop teens from moving on to “the
next hot social app”.
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