its breakthrough “Facebook
moment”, said Jessi Hempel
on Wired.com. The vanishingmessage
app has inked a major advertising
deal with Viacom that will allow the
media empire to sell advertising on
Snapchat’s behalf. For Snapchat, the
partnership means attracting bigger
advertisers to its rapidly growing
platform; Viacom – which has struggled
with sagging ratings at its Comedy
Central and MTV networks, as well as a
boardroom drama involving a successor
to 92-year-old founder Sumner Redstone
– will be able to connect with the millions
of teens who use Snapchat every day. The
deal is reminiscent of a 2006 advertising
agreement between Microsoft and
Facebook, a brief alliance that many now
see as the moment Facebook tipped “from
niche youth product into the mainstream”.
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